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How a Market Conditions Report Determines Pricing, Especially During a Global Pandemic

The frenzied tempo of life closer to the Bay Area often sends folks looking for a slower, steadier pace to quieter, more charming locales.  And that was before COVID-19.

The virus spreads faster the more densely folks are pressed together, making the windswept loneliness of the Mendocino coast even more appealing.

But how does a real estate agent get their client the maximum price when selling their home and, conversely, get the best deal possible for folks escaping the hubbub? Is it possible to also factor in the global pandemic that we are all up against?

Scott Roat Realty provides sellers with a market conditions report, creating a precise understanding of property value. The first step is to factor in location, market, age, condition, improvements, and neighborhood, which produces a clear snapshot of pricing for homes with similar characteristics. Scott then draws on his knowledge and ties to the community, including all of the time he has spent as a landowner, builder, and firefighter here, to give you an honest evaluation of market value.

As a local realtor with decades of experience, Scott has a treasure trove of data and information available to him. Overinflating market value can be just as detrimental as underpricing your home. A house that lists at above-market pricing may go unsold for a long time, making buyers skeptical about the condition of the home.

After an extended time on the market, potential buyers will ask: “What’s wrong with it?” They will worry about possible problems, such as bad neighbors or underlying damage. Even if you get a price well over market value, an appraisal may stop the buyer from getting a mortgage on an overpriced home. It is a much better strategy to list your home at the right price to maximize the sale

Scott determines this number with the market conditions report, which considers all financial and real-world factors. For example, it appears for now that the economic stagnation caused by COVID-19 is being balanced by the demands of buyers who want to live and work in less crowded places. Scott is the partner you want in a pandemic—resourceful, nimble, and able to make adjustments in an unstable, fluctuating market. 

To get your market condition report, contact Scott Roat Realty at 707-331-4120 today.